This is a quotation from one of my fondest mentors this is a perfect description of what a sign Can be.
'A sign is anything that draws attention to a client's business,
product or service. A sign can be lots of things. An effective sign does so much
more than just inform folks of what the name of something is.'
An effective sign has to get peoples attention in a big way. These days there
is so much visual clutter around us. If we were to squint our eyes a little as
we looked down the street most things would tend to blend together and get lost
in the clutter. When we are traveling in a car or even walk down a street this
is how much we really see. I call it the squint test. To win our attention and
hold it we need something different - something memorable. What we see has to
stand out in a BIG way.
Typically we have only a few seconds to get our message across - two or three
seconds at most at typical traveling speeds. That means there had better be a
message with few words - something graphic is even better. Imagine if we can
ceate something so attractive we can get people to slow down or better yet stop.
If what they see is so cool they need to dig out their camera and take a picture
that would be even better. Chances are they will be posting the pictures they
take to their facebook page or sharing it via email with their friends later -
all the while advertising our business in the process. How cool would that be!
THAT would be an effective sign!
From Dan Sawatzky
imaginationcorporation.com
product or service. A sign can be lots of things. An effective sign does so much
more than just inform folks of what the name of something is.'
An effective sign has to get peoples attention in a big way. These days there
is so much visual clutter around us. If we were to squint our eyes a little as
we looked down the street most things would tend to blend together and get lost
in the clutter. When we are traveling in a car or even walk down a street this
is how much we really see. I call it the squint test. To win our attention and
hold it we need something different - something memorable. What we see has to
stand out in a BIG way.
Typically we have only a few seconds to get our message across - two or three
seconds at most at typical traveling speeds. That means there had better be a
message with few words - something graphic is even better. Imagine if we can
ceate something so attractive we can get people to slow down or better yet stop.
If what they see is so cool they need to dig out their camera and take a picture
that would be even better. Chances are they will be posting the pictures they
take to their facebook page or sharing it via email with their friends later -
all the while advertising our business in the process. How cool would that be!
THAT would be an effective sign!
From Dan Sawatzky
imaginationcorporation.com
Chamber after Hours Gift Plaques
Dimensional Signage
This piece is an interior sign for a gift shop in the lobby of Adventure Suites, A theme hotel here in North Conway NH.
The door to this gift shop is an actual Vault Door.
Sign dimensions are 24" tall X 42" wide x overall thickness of 6 1/2"
The black background is steel Diamond plate bent on an arch to protrude 4 " at the middle.
"The Vault" text is spaced off the back ground with the remaining text applied directly to the Diamond plate.
All the Text is Designed and cut out of High Density Urethane Foam using Enroute Software and a Multicam CNC router.
Then hand painted Using Modern Masters Paints.
The door to this gift shop is an actual Vault Door.
Sign dimensions are 24" tall X 42" wide x overall thickness of 6 1/2"
The black background is steel Diamond plate bent on an arch to protrude 4 " at the middle.
"The Vault" text is spaced off the back ground with the remaining text applied directly to the Diamond plate.
All the Text is Designed and cut out of High Density Urethane Foam using Enroute Software and a Multicam CNC router.
Then hand painted Using Modern Masters Paints.
